2017年ACCA考试 P3答题技巧

P3考试内容分为Section A和Section B两部分，分值各为50分。

我们在做题时，要合理安排时间，避免做不完题目，或者会的题目答不完整。

答题技巧一：注意题目所给关键词

Define 给出定义即可

Describe 定义+主要特点

Explain 定义+知识点展开

Contrast/Distinguish 比较两样或几样的异同，即各自的定义和区别

Analyse 分析现在情况，经常需利弊都讲

Identify 找出内容

Explore 不仅要从书本上分析，还要考虑case和case外的论点(use common sense)

Assess/Discuss 考量优缺点等，考量看法的准确性。需要将正反利弊情况都讲

Construct the case for 支持观点，并提供supporting

Construct the case against 反对观点，并提供supporting

Recommend 提出建议

Criticize批评某个观点，并提供supporting（通常与best practice不相符）

Evaluate/Critically evaluate 从双方面讨论（支持/反对）

答题技巧二：题目与Model联系

• Business strategy –Mission (values), goals & objectives; Strategy lenses

• Strategy position – PESTEL; Porter’s diamond; SWOT; Porter’s 5 forces; Value chain; Culture web;

(Industry life cycle; Scenarios & forecasting; Marketing mix; Benchmarking; CSF & KPI)

• Strategy choice – Corporate parent; BCG; Ashridge model; Public sector model; TOWS matrix; Strategy clock; Growth method & Success criteria

• Strategy implementation – Organisational structures; Mintzberg configuration; Change management – types & contextual factors; Balanced scorecard

• Business processes – Process redesign; Process-strategy matrix; Software; Outsourcing

• Information technology – Supply chain management & e-procurement; 6 “I”s; Customer relationship management; Pricing strategy

• Project management – Project life cycle – control; Cost & benefit management; Risk management

• Finance – Ratio analysis; Expected value & decision tree; Budget

• People – Leadership; Job design

此外，P3考试切记要结合案例。不要脱离案例，完全照搬书本知识。如果只是罗列书本知识，不会得到理想的分数。